Articles
Strategy before content
Most builders and architects do excellent work but struggle to articulate what makes them different. McPherson Constructions had this exact problem. This is the story of how strategic work gave his content direction and purpose.
From content to brand clarity
After making 200+ films for architects and builders, we kept seeing the same pattern: beautiful content without the strategic foundations to support it. So we’re evolving back to where we started, combining content production with brand strategy, messaging, and positioning. These foundations make everything more effective, whether that’s a single video project or a complete brand refresh.
Video content strategy
Video content can be so much more than a one-time social media post. By thinking strategically about where and how you share your films, you can turn a single production into a powerful tool for attracting the right clients and building meaningful connections.
Communicating clearly
What you should know about speaking on camera. Lessons learned from making over a hundred architectural films through interviews, voiceover, and thoughtful messaging.
Marketing isn’t a dirty word
Marketing can feel like a dirty word—especially for creatives. But what if it’s not about selling out, and more about saying something real? This piece explores how a shift in mindset can turn marketing into a quiet, meaningful form of communication
Embracing summer shoots
While winter is often accepted as the best time for photography and video shoots due to its softer light, summer presents unique advantages for architectural film production. By embracing the longer days and higher sun angles, we can maximise natural light and shooting opportunities, allowing us to capture buildings in their most flattering conditions.
My architectural journey
I wanted to be an architect since I was 6 years old. My journey through architecture has led me through many other creative fields, each deeply intertwined with storytelling. I’ve developed a knack for translating complex ideas into something that resonates—whether visually, verbally, or through film. This blend of expertise and storytelling continues to shape my work with Ravens At Odds.